Supermetrics

Supermetrics is a Finland-based startup founded in 2013 with the aim of simplifying data mastery for marketers and analysts. With the slogan "Data mastery made easy. 💡," the company has garnered significant attention in the Analytics, B2B, Enterprise Software, SaaS, and Marketing industries. Supermetrics serves over 750,000 professionals by facilitating the seamless movement of data from major marketing and ad platforms such as Facebook, Google, and HubSpot to their preferred analytics, reporting, and data warehouse platforms. Notably, the company reports that over 15% of the global ad spend flows through its system. In its latest funding round in August 2020, Supermetrics secured a noteworthy €40.00M Series B investment from a diverse group of investors including Highland Europe, OpenOcean, Illusian Family Office, IVP, Ilkka Paananen, and Amit Agarwal.