Superior Florida Realty, also known as iSella.com, is a real estate brokerage firm based in the United States that specializes in working with local sellers to professionally market and sell their homes. The company also caters to out-of-state and international buyers, particularly those looking for secondary vacation homes and investment properties in Florida.
Established in January 2008 during a challenging period for the Florida real estate industry, the company has experienced consistent growth, largely attributed to its success in marketing to foreign nationals.
In addition to its core brokerage services, Superior Florida Realty also offers rental and property management services through its sister companies iRenta.com (Superior Florida Rentals) for luxury vacation rental homes and iManaprop.com (Superior Florida Management) for managing investment properties rented on an annual basis.
The company's emphasis on technology and a strong online and offline international advertising presence has been instrumental to its success. With every sales associate equipped with a custom-built CRM (Customer Relationship Management) solution, the company prioritizes staying at the forefront of technological advancements for sustained growth and success.
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