Supergoop!

Supergoop! is a skincare startup founded in 2007 with a mission to revolutionize the perception of sunscreen. The company's slogan "On a mission to change the way the world thinks about sunscreen" underscores its commitment to promoting everyday SPF use. Supergoop! incorporates sunscreen into popular skincare and beauty products, ensuring a personalized and skin-compatible experience. Its clean and reef-safe formulations are designed to provide a luxurious feel, encouraging individuals to embrace sun protection as an integral part of their daily routine. Amid its dedication to enhancing skin health, Supergoop! garnered significant attention and recently secured an Angel Round investment on 26 May 2022. The noteworthy investment was backed by prominent personalities including Whitney Wolfe Herd, Hugh Jackman, Michelle Wie, Sara Blakely, and Jenna Lyons. These influential individuals signify the widespread support for Supergoop!'s vision and future potential. As a United States-based company, Supergoop! is positioned to further elevate its presence in the skincare industry and contribute to changing perceptions around sun protection. With its compelling offerings and notable investor backing, Supergoop! stands poised for notable growth and impact within the beauty and wellness sector.