SuperDuper is a makeup startup that focuses on wise spending in the cosmetic industry, understanding the significance of experimentation. Their consultation process involved experts from Sephora, executives from luxury and mass-market cosmetics companies, celebrity manicurists, bloggers, beauty editors, and YouTube influencers. Their research established that the key differentiator in nail polish is color, rather than the basic formula. Given the limited shade options in the market, SuperDuper decided to introduce dupes for high-end colors, enabling consumers to enjoy similar products at a better price point. Established in 2014, the company aims to revolutionize the makeup sector. However, there is no available information about their industries or headquarter, as well as details of last investment and last investment investors. Despite these missing details, the company presents a promising value proposition for potential investors.
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