Super Troupers is a Spanish startup founded in 2020, offering a fresh approach to influencer marketing. The company's slogan, "Tradicional platforms give the influencers 'a fish' for payout; we give them a fishing rod," summarizes its unique selling point. Super Troupers aims to bridge the gap between e-Commerce advertisers and social media influencers, recognizing the latter's potential as opinion-makers and trendsetters. The startup operates as an affiliate platform, integrating native, customizable widgets into influencer marketing campaigns. These widgets are designed to enhance the influencers' narratives with recurring, functional call-to-actions for a sale. Super Troupers' mission is ambitious: to become the preferred monetization solution for 500 out of the 1,000 top influencers in every category of content and e-commerce. Its vision extends globally, aiming to establish a new standard for monetizing the long tail of social media actors. In January 2021, the company secured a notable €148.00K Pre-Seed Round investment from André Zimmermann. This investment signifies early confidence in Super Troupers' vision and potential impact on the advertising, social media, and marketing industries. With its innovative approach and clear competitive edge, the startup appears poised to disrupt the influencer marketing space, opening up new opportunities for e-Commerce advertisers and social media influencers alike.
Funding Stage | Amount | No. Investors | Investors | Date |
---|---|---|---|---|
Pre Seed Round | €148.00K | 1 | André Zimmermann | 31 Jan 2021 |
Pre Seed Round | €20.00K | 1 | Pettersom Paiva | 01 Dec 2020 |
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