Subsets (YC S23) is an AI-driven retention automation platform for subscription media. Founded in 2022 and headquartered in Denmark, it aims to increase the lifetime value (LTV) for subscription media by suggesting retention experiments using its AI engine. The platform analyzes subscriber behavior to generate segments, recommend targeted experiments, and measure the incremental revenue lift, all within a no-code environment. It seamlessly integrates with CRM tools such as Salesforce, Braze, and Iterable. The latest $1.65M Pre Seed Round investment on 27 February 2024 has been led by prominent investors including Y Combinator, Cuesta Labs, Sandhill Markets, Phillip Chambers, and Upfin. Notable clients such as The Athletic, Borsen, and Female Invest are leveraging Subsets to automate retention and drive subscription revenue growth while minimizing the need for extensive engineering resources.
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