STARWAY

STARWAY is an innovative brand in the bicycle industry, founded in 1985 by Claude Grégoire, a former engineer at Motobécane. Initially focusing on traditional bicycles, the company shifted its focus to electric-assist bicycles in 2009, marking a strategic turning point in its development. Embracing the concept of "Easy Bike," STARWAY emphasizes simplicity, comfort, and safety, reflected in innovative technical choices such as belt drive, regulated assistance, and interactive brakes. The company's commitment to corporate social responsibility is a cornerstone of its identity, as it proudly assembles its bicycles in France within protected work areas, employing individuals with disabilities and operating in correctional facilities. This approach reflects a dedication to positively contributing to society while ensuring the production of high-quality bicycles. In 2023, STARWAY introduced its patented technology, Equi Motion, which adapts to the user's rhythm and selects assistance levels according to individual needs. The venture’s recent Venture Round investment in June 13, 2023, garnered funding from notable investors, including Bpifrance, Loire-Centre Capital, Ouest Croissance. With a promising and socially responsible business model, STARWAY poised for success, hinting at exciting developments on the horizon in 2024. Stay tuned for further updates from this forward-thinking brand.