Sprout

Sprout is a Health Care startup founded in 2021 with the slogan "The fussy eating expert in your pocket. Personalised digital support, helping parents bring back happy mealtimes." The company aims to address the challenges faced by millions of families dealing with fussy eating issues. Sprout offers a digital tool to help parents understand the underlying causes of their child's fussy eating and provides tailored Responsive Feeding activities and tools through its app.

With existing sources of support for parents being either generic and low-cost, personalized but expensive, or with long waiting times and limited support, Sprout's algorithm sets it apart by offering personalized help and advice at a low cost to millions of parents. This unique approach positions Sprout as the first of its kind in providing personalized support for fussy eating challenges.