Sparly

Sparly is an early-stage fintech startup based in Stockholm with a mission to address the issues of low financial confidence and skill, normalized credit culture, and resulting indebtedness among young adults. They are currently in the process of developing a financial fitness app empowered by Open Banking technology, nudging, and gamified by content from their B2B partners. The app aims to empower young adults to proactively build financial skills and avoid financial struggles. Established in 2020, Sparly has received soft funding of 300 tSEK from Almi & Vinnova and has the support of senior advisors within the banking and fintech industry. Additionally, the startup has access to investors, advisors, and a strong community of startups due to its affiliation with KTH. Looking ahead, Sparly aspires to become the No.1 financial fitness app in Europe by 2030 and aims to empower GenZ to become the most financially fit generation. With its unique approach and support, Sparly is positioning itself to make a significant impact on the financial wellness of young consumers.