Sol Marketing

Sol Marketing

Sol Marketing, founded in 2003, is a branding and marketing agency that aims to help businesses build strong and loyal customer connections through its proprietary predictive model, Irrational Loyalty. The company's slogan, "Every brand has a story. Be the hero of yours. We can help." underscores its commitment to assisting brands in crafting compelling narratives.

The company's approach focuses on creating emotional bonds with customers, referred to as Irrational Loyalty, which drives repeat purchases and advocacy. Sol Marketing's services include brand strategy, marketing program development, and brand championing. Their client portfolio includes prominent global brands like Dell, Microsoft, Ro, Elixir, MassChallenge, and others, showcasing their extensive experience in the field.

As an investor, Sol Marketing presents an opportunity to tap into the advertising and marketing industries through a seasoned agency with a track record of successful engagements. With a focus on building enduring brand-consumer relationships, Sol Marketing's value proposition aligns with the growing importance of customer retention and brand loyalty in today's competitive market.