Soko Glam

Soko Glam Analysis

Soko Glam is a trailblazing Korean beauty online shop and lifestyle brand, headquartered in New York City. Founded in 2012, it has been at the forefront of popularizing the 10-Step Korean Skin Care Routine and promoting the "skin-first" philosophy in the U.S. Its Co-Founder and Curator, Charlotte Cho, a board-certified esthetician and a renowned author, leads the team in curating a selection of Korean beauty products that are rigorously tested and trusted by Korean women. Soko Glam has garnered widespread recognition from major publications including The New York Times, Vogue, and Elle, among others.

The company’s agile and innovative approach has positioned it as one of the fastest-growing brands in New York City, challenging the status quo, and pioneering the way in the beauty industry. Soko Glam is committed to providing a personalized and trustworthy experience to its community, reflecting its mission to help people believe in “only good (skin) days ahead”.

As a lean team with a dynamic mindset, Soko Glam is focused on continuous innovation and is open to collaborations and partnerships within the industry. Their dedication to bringing the best of Korean beauty to a global audience signifies promising potential for investors seeking opportunities in the beauty and lifestyle market.

For investors: Soko Glam, with its pioneering role in K-Beauty in the U.S. and significant media visibility, presents an appealing investment prospect in the beauty and lifestyle sector, particularly for those eyeing growth potential in the Korean beauty product market in the U.S. Overall, Soko Glam’s strong market presence, dedication to innovation, and mission-focused approach position it as an attractive prospect for investors looking to capitalize on the growing demand for Korean beauty products globally. It also signifies potential interest from retailers seeking to expand their product offerings in the beauty and skincare segment.