SOFTIES

Softies is a consumer goods and e-commerce startup based in the United States, founded in 2006. Starting as a family business in Minnesota, it was established by Dennis Murphy and his wife Peggy in response to the need for soft, comfortable clothing. The company's journey began with a focus on creating fabrics that regulate body temperature, wick perspiration, and maintain softness. This was especially meaningful for the Murphys when Peggy was diagnosed with leukemia in 2006, as the fabric brought her comfort during her illness. Initially focusing on sleepwear, Softies steadily expanded its product range to include Ultra-Soft Loungewear and Luxury Robe collections. The company's growth led to the move into its first warehouse in 2011, and by 2012, their son Tim took on a leadership role in the business. Over the years, Softies has gained recognition, with the brand being featured in numerous media outlets and achieving the remarkable feat of being selected as one of Oprah’s Favorite Things for seven consecutive years. The company prides itself on using only the softest fabrics to make customers luxuriously comfortable worldwide. Currently, there is no available information regarding Softies' last investment or its investors, but the company's consistent growth and recognition in the industry indicate its potential for further success and expansion in the consumer goods and e-commerce markets.