Smartway

Smartway is a French startup founded in 2012 with a mission to reduce food waste in supermarkets. The company's slogan "Working daily to reduce food waste in supermarkets, thanks to our Food Waste Management System," encapsulates its core objective. Through the development of the first Food Waste Management System, Smartway leverages artificial intelligence to optimize the end of food products’ lifecycle. This innovative approach empowers store teams to identify soon-to-expire products and make informed decisions, such as offering relevant discounts or facilitating donations to charities. In April 2021, Smartway secured a significant €10.00M Series A investment from a consortium of notable investors including Carvest Crédit Agricole Régions Investissement, Evolem, IDIA Capital Investissement, Supernova Invest, Unexo, and Holnest. This investment underscores the market's confidence in Smartway's innovative solutions for addressing food waste in the retail industry. With the continuous rise in consumer demand and the pressing need to minimize wastage, Smartway's pioneering approach not only aligns with sustainability goals but also offers a compelling value proposition for supermarkets aiming to enhance profitability while contributing to a socially responsible cause.