Smartlook

Smartlook is a Czech Republic-based company founded in 2016, offering qualitative analytics for websites and mobile apps. With a slogan of "Qualitative analytics for websites and mobile apps with visitor recordings, heatmaps, event tracking, and funnels," Smartlook aims to provide insights into user behavior. The company boasts a customer base of over 200,000 businesses across various industries. Smartlook's unique feature set includes always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels, allowing businesses to understand user behavior at a micro level. In December 2020, the company secured a $3.60M Series A investment from Airbridge Equity Partners, signaling confidence in its potential for growth and success in the marketplace. Smartlook's expansion into a complete solution for qualitative analytics demonstrates a commitment to eliminating guesswork for businesses, providing them with actionable insights derived from user interactions. This investment reflects the interest of venture capitalists in supporting innovative solutions within the analytics, design, internet, and SaaS industries. Overall, Smartlook's progress and strategic partnerships position it favorably within the competitive landscape of analytics and user behavior platforms.