Smartchoice, an insurance aggregator based in Pakistan, aims to simplify and make insurance affordable for the country's population of 200 million. Since its launch in 2017, Smartchoice has assisted over 30,000 customers in acquiring various personal insurance plans, including travel, health, and motor insurance, through its digital platform. The company's collaboration with top insurance firms in Pakistan such as Jubilee, Adamjee, EFU, IGI, TPL, UIC, and Pak Qatar Takaful further solidifies its position in the market. Notably, CrossFund recently made a $305.00K seed round investment in Smartchoice, signifying confidence in the company's potential to revolutionize the insurance industry in Pakistan. With its commitment to making insurance more accessible, Smartchoice presents an intriguing opportunity for investors seeking a foothold in the Financial Services and Insurtech sectors.
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