Smart Host GmbH is a German startup founded in 2016, offering intelligent hotel marketing solutions aimed at increasing direct bookings and streamlining internal processes. The company's mission is to reconnect hotels with their guests by leveraging a user-friendly CRM system that harnesses the power of data segmentation, machine learning, artificial intelligence, and automatic communication systems. This approach aims to enhance customer experience, leading to more direct bookings and improved profitability. The startup's innovative approach has attracted investment, with the most recent being a debt financing investment by Investitionsbank Berlin on 23 November 2020. Smart Host's focus on the hospitality and SaaS industries positions it at the intersection of technology and customer service in the hotel sector. The company prides itself on its diverse, international, and highly motivated team composed of top data scientists, software engineers, and interaction designers who share a common dedication to enhancing customer experience. Overall, Smart Host GmbH's emphasis on leveraging technology to facilitate direct interactions between hotels and guests has not only attracted investor interest but also positioned the company as a disruptive force in the hospitality industry, driving towards a future of more personalized and seamless hotel experiences.
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