S&M Bikes/Fit Bike Co.

S&M Bikes, founded in the mid-1987 by Greg “Scott” Swingrover and Chris “Mad Dog” Moeller, is a company that specializes in crafting BMX bikes with the ability to endure heavy use and abuse. The business originated from Swingrover and Moeller's dissatisfaction with the quality of available BMX products, prompting them to design their own frame and fork – the K-9 D-Zine. This initial offering, a fusion of Moeller's favorite frames at the time, gained traction among their friends, leading to the production of 25 framesets. Subsequently, the K-9 D-Zine evolved into Moeller’s signature Mad Dog frame. The company continued to introduce iconic products such as the Slam Bar and the Dirtbike. In 1990, Swingrover pursued a career at GT, leaving S&M in Moeller’s hands. Despite the challenges in balancing finances and BMX pursuits, S&M sustained its presence in the BMX scene. The company's journey reflects the founders' passion for BMX and dedication to crafting high-quality bikes that resonate with the community. The company's history showcases the founders' commitment to creating durable and innovative BMX bikes, earning them a notable position in the industry. With its foundation based on the founders' genuine love for BMX, S&M has established a legacy synonymous with the BMX lifestyle.