SixthContinent is a social commerce platform established in 2014, operating within the Advertising and E-Commerce industries. Its slogan, "Join a platform where your daily shopping turns into points and credits that contribute to your next purchase, with free registration and a welcome bonus," exemplifies its value proposition. The platform enables registered users to convert their daily activities into rewards, accumulating points and credits through everyday purchases that can be used for acquiring digital shopping cards for online shopping. The unique aspect of SixthContinent's business model lies in repurposing companies' advertising spend into contributions towards users' purchases, thereby combining marketing and commerce. Users not only earn credits from their own shopping eCard purchases but also from the collective purchases of all users globally, as SixthContinent shares a portion of its daily profits with its users in the form of credits and points. This approach fosters a collective benefit system where all users can contribute to each other's rewards. The company's strategy of leveraging daily consumer actions for mutual benefit aligns with the growing trend of incorporating social and gamified elements into commerce. As of the latest available data, details about last investment and last investment investors are not publicly available. With a compelling proposition and the potential to capture a share of the evolving social commerce market, SixthContinent presents an innovative model that taps into the intersection of marketing, e-commerce, and community-driven rewards.
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