Sirona | Good Glamm Group

Sirona Hygiene is an E-Commerce and Health Care startup based in India that was founded in 2014. The company focuses on addressing unaddressed intimate and menstrual hygiene issues for women in their country. Their product lineup includes innovative and award-winning solutions such as the Sirona Feminine Pain Relief Patches, Oxo-Degradable Disposal Bags, Anti-Chafing Rash Cream, and PeeBuddy, among others. They have also introduced various products for modern menstrual hygiene, including menstrual cups, tampons, and panty liners. Sirona Hygiene also encompasses the BodyGuard brand, offering products for everyday hygiene, pollution protection, and mosquito defense. Notably, in December 2021, the company secured a substantial INR1.00B Series B investment from MyGlamm. Furthermore, Sirona Hygiene has integrated a social impact initiative into its business model, allocating a portion of the proceeds from product sales to the "AAAN" program, which supports trafficked sex workers by addressing their intimate and menstrual hygiene needs.