Silverpop

Silverpop is a prominent player in the field of email marketing and marketing automation, offering an on-demand digital marketing platform that enables marketers to effectively convert prospects into customers and nurture customer loyalty. The company's Engage platform empowers marketers to create and manage sophisticated email marketing campaigns, reaching millions of individuals with personalized, multichannel messaging. Additionally, Silverpop's marketing automation capabilities assist B2B marketers in efficiently managing leads and driving qualified sales opportunities through scoring and nurturing campaigns. Founded in 1999, Silverpop operates in the Advertising, Automation, and Marketing industries, catering to industry-leading brands around the globe. In April 2013, the company secured a noteworthy $25.00M Venture Round investment from Escalate Capital Partners and Silicon Valley Bank. Subsequently, in 2014, Silverpop was acquired by IBM, further enhancing its position in the market.