Sienna Naturals is a United States-based company founded in 2012 with the slogan "Sienna Naturals takes a real approach to textured hair using science and plant-based ingredients." The company's approach to hair care is exemplified by their 'Wash day makes up H.A.P.I' philosophy, with H.A.P.I standing for Hydrating, Alimentary (nourishing), pH-balanced, and Ingredients. Sienna Naturals prides itself on using hydrating, plant-based ingredients that nourish from the root to tip, rooted in nature and proven by science. The latest milestone for Sienna Naturals is the $4.78M Venture Round investment received on 19 July 2023, with the investment coming from 22 Fund and Slauson & Co. This investment reflects the confidence and support of the industry in the company's vision and products. Sienna Naturals has made strides in the hair care industry by merging natural solutions with scientific research, catering specifically to textured hair. Their innovative approach and recent investment highlight the potential for growth and impact in the market, positioning the company for further success.