Shoelace

Shoelace is an advertising and marketing startup founded in 2015 and headquartered in Canada. The company differentiates itself with the slogan, "Growing independent DTC & ecomm brands through a dedicated team of performance and email marketers." With a focus on scaling the growth of direct-to-consumer (DTC) and eCommerce brands, Shoelace offers services in paid social, paid search, and email marketing. The latest investment, a Seed Round investment on 02 February 2023, brought in funding from BDC Capital and BDC Thrive venture. Shoelace positions itself as "The Ad Agency Shopify Recommends," signaling endorsement and credibility within the Shopify ecosystem. The company's compelling value proposition and strong investor backing make it a noteworthy player to watch in the advertising and marketing space.