Shamba Pride

Shamba Pride is a pioneering startup in the agricultural industry, offering a one-stop online-to-offline platform that bridges the gap between smallholder farmers and technology-powered digishops. Founded in 2016 and headquartered in Kenya, the company addresses the challenges in the rural agriculture commerce ecosystem in Africa, where trust, relationships, and physical interactions have traditionally driven the sector. Shamba Pride's innovative approach revolutionizes this ecosystem by leveraging CRM, extension, BNPL, and market linkage commerce platform to streamline the supply chain between input manufacturers, agri-retailers, and farmers.

With a focus on removing intermediaries, the company significantly lowers the cost of farming for farmers while addressing long-standing issues such as price exploitation, quality, and access to services. Shamba Pride has gained considerable traction, boasting over 60,000 registered farmers and 2,000 agri-retailers using their Digishop platform.

The startup recently secured a noteworthy $1.70M seed round investment on 22 January 2024, with backing from prominent investors including Seedstars Africa Ventures and European DFIs - EDFI.

This reflects the confidence of these investors in Shamba Pride's potential to drive significant positive change in the agricultural sector, particularly in the African context. With its innovative approach and growing user base, Shamba Pride is well-positioned to make a lasting impact on rural agriculture in Africa.