Setel

Setel, founded in 2018, is a mobile platform that aims to simplify and enhance the mobility experience for motorists in Malaysia. The company's slogan, "The Future of Mobility. One app to Setel all motorist needs," reflects its goal of providing a comprehensive solution for various motorist needs. Setel offers a range of services including fueling, parking, EV charging, motor insurance, road tax renewal, auto assistance, and general purchases through its app, which integrates with PETRONAS petrol stations, retail partners, and online merchants. The company's milestones include seamless integration of payments and the Mesra loyalty program at PETRONAS stations, the introduction of cardless fleet fueling for PETRONAS SmartPay, and the addition of mobility features such as parking payment, road tax renewal, vehicle insurance renewal, and auto assistance. Setel has also expanded its payment availability to physical and online stores nationwide and extended its platform to include an eCommerce site offering authentic PETRONAS products. Notably, Setel has piloted a feature for used cooking oil recycling to contribute to securing feedstock for green fuel. The company's focus on innovation and convenience in the mobility sector aligns with the evolving needs of modern consumers. As Setel continues to grow its ecosystem and add new features and partners, it presents an intriguing opportunity for investment in the mobile and payments industries in Malaysia.