Serra Verde Group

Serra Verde Group, founded in 2023 and headquartered in Switzerland, aims to accelerate the clean energy transition by building the world’s most sustainable supplier of rare earths. This startup is engaged in the production and sale of Rare Earth Elements (REEs) from its world-class and wholly owned Pela Ema deposit in Brazil. It is the first large-scale operation outside Asia to produce all four critical magnetic REEs used in the production of permanent magnets. With private equity round investment at 01 October 2021 from Orion Resource Partners, Serra Verde has ambitious plans to grow production incrementally and through large-scale expansions that could more than double run-of-mine production before the end of this decade. They aim to be the world’s most sustainable REEs producer and a partner of choice for the renewable energy sector by applying world-class standards to the superior sustainability credentials of their operations. Their strategic asset within emerging global permanent magnet-production value chains positions them to create new partnerships essential to the clean energy transition.