Serge DeNimes

Serge DeNimes is a London-based Men's Jewellery Brand that focuses on streetwear-style fashion for every-day life. Founded in 2011 by Oliver Proudlock, it has evolved into a worldwide jewellery brand, well-known for fashion-forward designs and premium quality materials. The brand prides itself on providing premium yet affordable 925 Sterling Silver jewellery with a design focus. With 3-4 collections released each year, each with a unique theme and story, Serge DeNimes aims to provide classic styles and silhouettes alongside statement pieces. While the products are men’s cut, the styles are considered Unisex, appealing to the young creatives, the streetwise, and the fashion-conscious both in the UK and around the globe. Serge DeNimes began as a creative output for its founder and a platform to boost up-and-coming talent within the creative community, and it continues to strive to build an artistic community and produce exciting yet relevant designs.