Semusi

Semusi is a technology startup founded in 2012, operating within the industries of Developer Tools, Mobile, and SaaS. The company offers a platform that enables app developers to create smarter apps which learn, personalize, and engage users in a contextual manner. Semusi's key focus is on handling the heavy lifting to sense a mobile user's context in real-time using sensors, big data, and behavioral algorithms. This enables publishers and brands to easily build highly engaging mobile experiences that are gender, places, and activity aware. By adding the Semusi SDK into projects, app developers can rapidly develop highly engaging apps and ads by using an easy-to-use API to decipher gender, activity, and place for each user. Semusi also offers app marketing solutions, allowing publishers and advertisers to define targeting rules based on a user's gender and real-time activity and place profile to drive engagement. Notably, the company follows a shared success model where it only charges based on engaged users, aligning its success with the growth and retention of active app users for its partners. Overall, Semusi's innovative approach in simplifying app development and marketing, along with its focus on contextual user engagement, positions it as an attractive investment opportunity for venture capitalists seeking to tap into the rapidly evolving mobile technology landscape.