Sembo Group

Sembo Group is a travel and tourism startup that was founded in 1987 in Helsingborg. The company has continuously evolved its business model, pioneering the sale of dynamically packaged trips with different components, and in 2007 became a part of Stena Line, a major player in the global shipping and travel industry. They are currently focused on developing a unique booking platform that aims to revolutionize the way people book user-generated trips, positioning themselves as a one-stop shop for travel and experiences. With a strong emphasis on data-driven solutions and a partnership with Stena Line, Sembo is poised for significant growth. This collaboration with Stena Line Travel & Retail Group, a division within the Stena Line Group with a turnover exceeding 200 MEUR, provides Sembo with a solid platform for expansion into multiple European markets.