Selle Royal

Selle Royal is a renowned bicycle saddle brand with a rich heritage spanning over 50 years. The company has established itself as a global leader in the industry, operating in over 70 countries and catering to a diverse range of riders with its innovative product lines. The brand's commitment to innovation, research, technology, and advanced design has solidified its position as the preferred choice for both individual cyclists and major bicycle manufacturers. Selle Royal's vision goes beyond business success, as the company firmly believes in the transformative power of bicycles. It sees bicycles as integral to creating a happier, healthier world by enabling people to explore, conserve energy, and improve their well-being. With its headquarters in Italy, Selle Royal continues to advocate for the role of bicycles in promoting sustainability and well-being on a global scale. The latest milestone in Selle Royal's journey is the Private Equity Round investment secured on May 17, 2021, with Wise Equity as the investor. This strategic investment signifies a vote of confidence in the brand and its potential for continued growth and impact in the cycling industry. To learn more about Selle Royal’s mission, vision, and products, visit their official website at [Selle Royal](https://www.selleroyal.com/en_eu/about).