Secret Food Tours is a travel and tourism startup founded in 2013 in the United Kingdom. The company offers food tours run by local guides, showcasing the best off-the-beaten-track secret bites in over 70 destinations worldwide. These food tours aim to provide an authentic and unforgettable experience, delving into each city's history, local food purchasing habits, and the influence of food on the area's culture. The startup emphasizes its passion for presenting mouthwatering and irresistible secret foods from various corners of the globe. Each tour is tailored to its destination, ensuring a fun, highly rated, and unique experience for the participants. The tours also feature a special Secret Dish selected by the guides, adding an element of mystery and excitement for the participants. In 2014, Secret Food Tours received a Seed Round investment from Pembroke VCT, indicating early financial support for the company's growth and expansion. With over 5,000 5-star reviews for its tours, the startup demonstrates a strong track record of customer satisfaction and positive feedback. The company's focus on highlighting the best secret bites loved by locals and overlooked by tourists positions it as a unique player in the travel and tourism industry. With its successful business model and positive reception, Secret Food Tours presents an intriguing investment opportunity for venture capitalists seeking exposure to the growing trend of experiential and culinary tourism.
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