SECRE

SECRE, with the slogan "Fresh Anytime, Happy Everyday," is a tech company founded in 2019, focused on the development, design, and sale of specialty coffee globally. The founding team comprises members from renowned coffee brands like Starbucks and Pacific Coffee, as well as experts from top Internet & High-tech companies such as Uber, Didi, Mobike, IFLYTEK, and Mercedes-Benz, along with professionals from service firms like Accenture and Leo Burnett. SECRE offers innovative coffee products like Donut Drip Coffee, targeting young consumers. Their personalized, affordable, and foolproof coffee products aim to enhance the living experience, promoting happiness and health. Operating via various sales channels such as Tmall, Taobao, JD, and their own WeChat mini program, SECRE estimates sales in 2020 to exceed RMB 120 million. Moreover, the company has secured three rounds of investments from prominent venture capital firms, positioning itself as one of the leading startups in the new consumer goods industry. The most recent investment was a $16.00M Series B investment on 27th July 2021 led by Fanchuang Capital and Bojiang Capital. SECRE's rapid growth and unique approach to coffee consumption present an intriguing opportunity for venture capital assessment.