Second Nature Brands

Second Nature Brands - Nourishing People and Nature

Second Nature Brands, a prominent player in the consumer goods industry, focuses on creating nourishing and natural snacks and treats. The company's commitment to new product development, ethical ingredient sourcing, and innovative business practices sets it apart in the market. With a strong presence in the United States and a growing direct-to-consumer eCommerce platform, the company's family of brands includes Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®.

Founded in 1933, Second Nature Brands has made significant strides in the industry and continues to expand its reach. Kar’s Nuts® and Second Nature Snacks® have become key players in the trail mix market, with Kar’s Sweet ‘n Salty Mix holding the position of the #1 selling trail mix in the nation. Additionally, Sanders Chocolates is recognized as one of the largest small-batch crafters of sea salt caramel treats in the U.S.

The recent Debt Financing investment on 26 April 2022, led by Varagon Capital Partners, demonstrates the confidence of investors in the company's future. Second Nature Brands' commitment to creating better-for-you snacks and treats aligned with the growing demand for healthier indulgences positions it as a strong contender in the industry. With a focus on both people and nature, the company is well-positioned for further growth and success in the consumer goods market.

For more information, visit Second Nature Brands at www.secondnaturebrandsus.com, Kar’s Nuts at www.karsnuts.com, Second Nature Snacks at www.secondnaturesnacks.com, and Sanders Chocolates at www.sanderscandy.com.