SEASE

SEASE is a Fashion and Manufacturing startup founded in 2016 by Franco and Giacomo Loro Piana. The company's slogan, "Founded by Franco and Giacomo Loro Piana. A contemporary wardrobe that blurs the lines between urban-activewear," encapsulates its ethos perfectly. SEASE offers premium outerwear that embodies a lifestyle fueled by passion and adventure.

The brand intertwines urban style with activewear functionality while upholding an unparalleled commitment to quality. Their debut concept store in Milan and flagship resort stores in St. Moritz, Verbier, Courchevel, and Sao Paolo provide a unique experience for customers, reflecting the founders' deep connection with nature. The company's name, a fusion of SEA and EASE, illustrates the founders' passion for nature and the desire to break free from the daily grind.

SEASE manifests Franco and Giacomo Loro Piana's extensive experience in regatta racing and their family's dedication to natural fibers and supreme elegance. Their brand marks a revolutionary step in the activewear sphere, driven by a team that resonates with the brothers' core values. The SEASE collection is designed for the modern man who feels at home both in the vibrant cityscape and the serene wilderness, encouraging individuals to embrace their passions and revel in the freedom of exploration.

The company's headquarters is in Italy, and while there is no current information about their last investment, the SEASE Milano concept store on Via Manzoni 20 exemplifies their design ethos through a harmonious blend of natural and high-tech materials. The space not only serves as a retail platform but also hosts events, exhibitions, discussions, and interactions, showcasing the diverse aspects of the SEASE universe.