SARELLY SARELLY

SARELLY is a Mexican premium beauty & fashion brand aimed at becoming the number one Hispanic Gen Z brand in North America. Founded in 2022, the company differentiates itself with a strong emphasis on clean formulations and high-quality ingredients, addressing the specific needs of the Hispanic Gen Z demographic. The brand's co-founder and creative director, Anna Sarelly, is a prominent figure in the beauty industry with a significant social media presence, boasting over 5 million followers and recently awarded the Elle Award for best beauty creator of the year. One of SARELLY's key strategies is co-creating products with its audience, ensuring a minimum of 100K answers on digital surveys before launching any item. The leadership team, consisting of 25 professionals including the CEO & Co-Founder, brings a cumulative 10+ years of experience in cosmetics and luxury, with previous affiliations with renowned companies such as L’Oréal, Coty, and LVMH. The company has secured a Seed Round investment in April 2023 from Sandbox Studios, signifying external validation and supporting its trajectory. With a focus on online sales and collaborations with luxury department stores in Mexico and conversations initiated with others globally, SARELLY has managed to gain significant traction and recognition within a relatively short time frame. Additionally, the company received the Tiktok Award for best campaign in 2023, underscoring its ability to resonate with its target audience through innovative marketing strategies and a unique value proposition.