Sanet Group is a business and law consulting startup that was founded in 2004. Originally established in Germany with subsequent expansion to Thailand and Hong Kong, the company initially focused on supporting Western companies in investment and market entry to China and ASEAN. As the ASEAN region emerged as a formidable competitor to China for Foreign Direct Investment, Sanet shifted its focus accordingly and rebranded as SANET ASEAN ADVISORS. The headquarters in Bangkok now operates as a comprehensive "one-stop service" offering specialized advice across various business situations. Under the brand names "Sanet ASEAN ADVISORS," "Sanet Trade and Services," "Creating Careers," and "Sanet Legal," the company operates in multiple business divisions covering Investment Consulting, Management Consulting, Restructuring, Market and Potential Analysis, Business Representation, Recruitment, and Legal Consulting. The company's areas of specialization include CRM and Sales as well as Human Resources.
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