SampleSource

SampleSource is a highly effective product sampling platform for CPG brands, founded in 2010 in Canada. The company addresses the challenges faced by marketers in finding the right consumers for product sampling. It emphasizes the importance of request-based sampling, where consumers actively ask for a sample, leading to a higher likelihood of purchase. SampleSource boasts a North American database of over 1 million shoppers with rich profile information for marketers to target. The platform provides carefully targeted samples to members based on their profiles, allowing them to express interest by choosing the products they would like to try. SampleSource offers a turnkey execution for its programs, including warehousing, packing, coast-to-coast shipping, and quantitative and qualitative purchase tracking to measure ROI. The company's approach aims to reduce waste and achieve higher conversion rates for marketers, providing valuable insights, data, cost savings, and forward-paying ROI. SampleSource has facilitated the distribution of over 200 products and millions of samples, leading to dramatically higher ROI for its clients. In conclusion, SampleSource offers a revolutionary digital sampling service that effectively connects CPG brands with actively engaged consumers, providing a cost-effective solution for product sampling and driving higher conversion rates. The company has demonstrated its ability to deliver value to both marketers and consumers through its innovative platform. For more information, interested parties can reach out to [email protected].