Samosa is a mobile-first startup that has captured the attention of the market with its video sharing app catering to non-English speaking audiences in India. With over 500 million videos shared through its Android and iOS apps, the company has witnessed exponential user growth with a 40% increase month over month. The average daily user engagement of 15 minutes, coupled with a significant 55% video sharing/download rate, underscores the app's popularity. Notably, the company has achieved this remarkable growth without any marketing expenditure. Ahead of it, Samosa is set to expand its reach across major Indian languages, expecting to grow tenfold in the next six months. With a compelling business model, the company offers a platform for brands seeking high recall among their audiences to go viral on WhatsApp. Samosa's appeal extends further as it garners interest from the film industry to promote movie products. Established in 2015, the Hyderabad-based start-up has recently secured a Series A round from Sequoia Capital and Xiaomi, two renowned VCs. This strategic investment, alongside the team's diverse expertise drawn from tech giants like Google, Facebook, and Microsoft, positions Samosa for continued growth. With such a solid foundation, supported by a team fluent in seven different Indian languages and boasting diverse skill sets, Samosa stands poised for further expansion and success.
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