Safari Ltd.

Safari Ltd. is an American family-owned company that was incorporated in 1982. Specializing in educational toys, the company's mission is to educate through the joy of play. Founded by Bernard and Rosemarie Rubel, Safari Ltd. began its journey with a card game focusing on endangered species, inspired by a trip to Germany. In 1986, the company signed a significant license agreement with the Carnegie Museum of Natural History, enabling the production of authentic, scale-model dinosaur figures in collaboration with paleontologists. This partnership laid the foundation for Safari Ltd. to create educational figures with museum-quality authenticity, continuously updated with new scientific data.

With a commitment to lifelike designs, each figure is hand-painted, giving it a unique touch. The company's toys not only fuel children's imagination but also cater to the curiosity of adults and serve as essential educational tools for educators worldwide. Safari Ltd. continues to uphold its vision across 3 generations, introducing Toys that Teach™ annually to emphasize the importance of nature and conservation through play.

Despite the lack of recent investment details, Safari Ltd.'s dedication to education, conservation, and quality makes it a distinctive player in the education industry, with potential for growth and expansion, especially in the United States where it is headquartered.