Rusta

Rusta is a prominent retail chain in the Nordic variety hard discount market, offering a wide assortment of functional and trendy products for home and recreational needs. Founded in 1986, the company has expanded to over 200 stores in Sweden, Norway, Germany, and Finland. Its shares are traded on Nasdaq Stockholm (RUSTA) since 2023.

Rusta's success can be attributed to its simplified procurement process, direct sourcing, wide product range, high volumes, efficient supply chain, and keen trend analysis. This operational model has enabled the company to eliminate middlemen and provide consumers with quality products at the best value.

The company's dynamic and rapidly changing nature allows it to offer employees an exciting work environment with ample opportunities for professional growth and development. With its focus on creating a welcoming atmosphere for both customers and staff, Rusta continues to thrive in the Nordic retail market.