Rupeek

Rupeek is India’s leading asset-backed, digital lending fintech platform, founded in 2015 by Sumit Maniyar. With a mission to make credit accessible to Indians in a fair and convenient way, Rupeek is pioneering innovative financial products to help monetize India’s $2 trillion gold. The company, headquartered in Bangalore, has expanded to over 60+ cities in India and has served more than 5,00,000+ customers. Rupeek's approach involves partnering with leading banks and financial institutions to build gold-backed assets in a low-risk, low-touch, and friction-free manner. Rupeek's last investment was an INR510.00M Venture Round funded on 01 March 2024, with investments from IIFL Asset Management and BlackSoil. The list of investors in Rupeek also includes Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. The company's slogan, "India's fastest growing fintech company," reflects its ambition and its growth trajectory within the Financial Services and Internet industries. Rupeek's innovative use of state-of-the-art technology and an automated asset-light supply chain has transformed the way gold loans are disbursed in India. The company's strategic positioning and backing from prominent investors make it a noteworthy player in India's fintech industry. [To know how Rupeek plans to monetise gold, click here:](https://bit.ly/3rnlzie)