Rubicon Exotic is a market leader in exotic juice drinks, offering a range of still classics, 100% juice (No sugar added), and sparkling drinks. Established in 1982 in Canada, the company's founders took a significant risk, similar to Julius Caesar's historic crossing of the river Rubicon. Recognizing a gap in the soft drink market, they embarked on the journey to create unique exotic juice beverages, which previously did not exist in the industry. Rubicon's success is attributed to the founders' commitment to crafting premium-quality drinks using only the finest ingredients. Despite the impressive track record, specific details of the last investment and associated investors are not available at this time.
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