RubiBrands is a hyper-growth marketplaces focused e-commerce brands investment company. It is the first e-commerce roll-up company to launch out of Istanbul, Turkey, and it focuses on acquiring predominantly Amazon brands sourced from CEEMEA (Central Eastern Europe, Middle East and Africa). RubiBrands challenges the traditional roll-up playbook by using Turkey as a central logistics hub to overcome margin-eroding Asian supply chain problems. It accelerates brands, transforming them into global brands by focusing channel growth on Amazon and beyond, in the hyper-growth marketplaces. In addition, the company invests in larger, more established, and highly profitable brands and partners up with their founders.
Founded in 2021, RubiBrands operates in the e-commerce and marketing industries, with its headquarters located in Turkey. The company recently secured a $23.00M seed round investment on 24 May 2022. The investors in this round include D4 Ventures, JAM Fund, Formus Capital, Atempo Growth, Alarko Ventures, Sujay Tyle, Esas Ventures, and Peter Lindholm.