Roundel

Roundel is an advertising and marketing company founded in 1984 in the United States. The company's focus is on fostering meaningful relationships with both Target guests and the brands it collaborates with. Their strategy is centered around understanding the Target guest's behaviors and preferences to create engaging media experiences across various channels including CTV, display, influencer, video, programmatic, search, and social. Roundel's approach aims to enhance relevance and foster lasting loyalty, ultimately resulting in increased sales for the brands they work with. The company's emphasis on understanding consumer behavior and creating tailored media experiences aligns with the evolving landscape of retail media. As consumer preferences and shopping habits continue to change, Roundel's approach presents an opportunity to provide brands with a more targeted and effective marketing solution. However, details regarding their latest investment and the involved investors are not currently available. With its long-standing presence and commitment to leveraging consumer insights for impactful marketing, Roundel presents an intriguing proposition for potential investors looking to tap into the evolving retail media landscape. As the company continues to innovate and expand its suite of solutions, it may attract interest from venture capital firms seeking opportunities in the advertising and marketing sector.