Rotaro

Rotaro (now MyWardrobeHQ.com) is a disruptive fashion rental platform based in the United Kingdom, founded in 2019. The company aims to revolutionize the way people engage with fashion by promoting renting over traditional purchasing. Their slogan, "A Cult Label Fashion Rental Company disrupting the UK fashion landscape," encapsulates their mission to offer sustainable fashion solutions without compromising on style or individuality. The company's vision for the future of fashion involves investing in high-quality, enduring basics or second-hand pieces, while renting trendy or seasonal items. Their approach emphasizes the environmental benefits of sustainable fashion without compromising personal expression. Rotaro is committed to sustainability across all facets of their operations, including carbon-neutral delivery, the use of recycled and biodegradable packaging, and the implementation of eco-friendly laundry practices. In March 2022, Rotaro secured a Seed Round investment from simple.Capital(), signifying investor confidence in the company's potential to reshape the fashion industry. As a fashion rental platform with a sustainability focus, Rotaro's strategic positioning aligns with evolving consumer preferences, presenting an attractive opportunity for investors seeking to support innovative, eco-conscious ventures in the fashion, retail, and apparel industries.