Rootine

Rootine is a health and wellness brand founded in 2018, with a vision to revolutionize the supplement industry. The company's slogan, "smart supplement system for your most vibrant health," encapsulates their mission to utilize individual health data to create personalized supplements designed for the ever-changing body. Their multivitamin and drink mixes are formulated using cutting-edge technology to ensure maximum absorption and efficacy, setting them apart in the Health Care and Nutrition industries. The recent $10.00M Series A investment on 13 September 2022 has propelled Rootine as a significant player in the health and wellness market. The investment was led by prominent backers including Techstars, DSM Venturing, Relevance Ventures, and Andrea (Andy) Coravos. This infusion of capital not only strengthens Rootine's financial position but also validates the confidence of industry leaders in the potential of their smart supplement system. By harnessing at-home lab tests and data from wearables, Rootine's approach is disruptive, as it allows users to monitor and enhance their health at a cellular level. The ability to deliver visible, tangible results aligns with the growing trend of preventive health and personalized wellness solutions. Rootine's innovative model and solid backing make them a compelling venture capital opportunity, with the potential to reshape the future of the supplement industry. For more information, visit rootine.co.