Root

Root is the API infrastructure for digital, embedded and partner-distributed insurance, with a focus on low-code end-to-end insurance platform. SOC2 certified (ISAE3000), Root's platform offers fully configurable and modular options, with over 500 open insurance APIs catering to omni-channel and affinity partner distribution, policy admin, and large-scale claims. Founded in 2016 and headquartered in the United Kingdom, Root supports clients in Africa and the UK. Its innovative approach has attracted a $1.50M Venture Round investment from Invenfin on 27 September 2023. The platform's appeal lies in its ability to empower clients in the Financial Services, Fintech, Information Technology, Insurance, Insurtech, and Life Insurance industries to swiftly build and launch insurance products, digitize policy administration, and claims. Root's focus on simplifying complex insurance processes through easy-to-use APIs reflects a mission to simplify infrastructure, allowing clients to prioritize their customers' needs.