Rooster is a United Kingdom based startup, founded in 2019. The company's slogan "We are on a mission to reduce the overall cost and hassle of car ownership for safe drivers" reflects its core mission. Rooster aims to revolutionize car ownership, starting with insurance, by introducing a fairer, cheaper, and smarter system for safe drivers. The startup has received a Seed Round investment from InReach Ventures in December 2020. Their ultimate goal is to create a comprehensive car owners' super app, making car ownership accessible to all demographics. Through a behavioral-based car care platform, Rooster is expanding its services beyond insurance to include financing, repairs, warranties, parking, fuel, and maintenance. With a focus on fairness and proactive cost reduction, Rooster is poised to transform the car ownership experience.
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