RollWorks, a division of NextRoll

RollWorks, a division of NextRoll is a B2B marketing startup founded in 2018, with headquarters in the United States. The company specializes in account-based execution, aiming to make it easier for growth-oriented B2B marketers to understand their buyers and drive rapid business results. RollWorks boasts a significant advantage with 15 years of experience in collecting and refining 4.2 billion digital profiles, representing one of the most comprehensive and trustworthy buyer datasets in the market. Utilizing AI and machine learning, they turn this buyer data into actionable insights, which customers can activate to drive full-funnel outcomes. RollWorks offers a native B2B advertising product and integrates with 24 additional marketing and sales tools, providing a comprehensive solution for marketers. The company's unique approach involves marrying cutting-edge buyer data, insights, and activation capabilities with industry-leading ease of use. This enables customers to delve deeply into understanding their buyers and leveraging this understanding to drive business growth. Although specific details on the last investment and investors are currently unavailable, RollWorks appears to be an attractive investment prospect due to its innovative approach in the B2B marketing space and its focus on leveraging data and technology to drive tangible business outcomes. This makes it a potential target for venture capital firms seeking opportunities in the marketing technology sector.