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Roll is a blockchain startup founded in 2017. Their slogan, "An open standard for social money on the Ethereum blockchain," captures the essence of their mission. The company has made significant progress, securing a $10.00M Series A investment on 28 September 2021. Notable investors in this round include Galaxy Interactive, Blue 9 Capital, IOSG, Mischief, Michael Karnjanaprakorn, Trevor McFedries, Gary Vaynerchuk, James Beshara, Wei Zhou, and Hyung Kim. Roll's focus on leveraging the Ethereum blockchain to create a social currency layer for the web demonstrates its potential in both the Blockchain and Information Technology industries. The protocol's innovative approach allows for the issuance of branded social money, granting individuals control over the value they generate within their network. This approach sets Roll apart and positions it as a noteworthy player in the blockchain industry, indicating a promising future.