ROI Hunter

ROI Hunter is a Czech Republic based startup, founded in 2014, that focuses on enabling e-commerce retailers to become more profitable by enhancing collaboration between marketing and commercial teams. The company offers a Product Performance Management (PPM) platform which allows retailers to understand the individual performance of their products throughout the product life cycle. This platform addresses common retail operating structures and the challenges they face. It specifically emphasizes the friction between marketing and other departments due to the difficulty of breaking down marketing efforts to the SKU level and making SKU-level data actionable. The platform overcomes this by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. The PPM platform also directly connects to ad networks, enabling e-commerce marketers to build and launch more profitable campaigns all from the same platform. The most recent investment in ROI Hunter was a €4.40M Series A investment on 25 September 2018. The investors behind this funding round are not disclosed. ROI Hunter operates in the Analytics, Information Technology, and SaaS industries. With its innovative approach to improving e-commerce profitability and insights into product performance, ROI Hunter presents a compelling opportunity for venture capital consideration.